Monthly Review: Looking back on August '19

Welcome back!

Hi, folks! Lucas here. Our latest newsletter comes just a tad late because we've been incredibly busy with some exciting new developments for you! We promise, the wait was well worth it!

We've Launched a Video Channel!

As mentioned, we're heavily focused on engaging with you folks even further! Our YouTube channel is just the beginning of this exciting new chapter for us and we want you to be a part of it, every step of the way! Be sure to view our first episode on the new channel here and to like and subscribe!

New Prototypes Have Landed!

Our latest batch of prototypes has landed and we've been busy with product photography and reviews. We've been working hard to upload these pictures to our social media accounts and to our website, so be sure to take a look at some of our new content!

These prototypes feature our revised crown system, which you can check out in detail on our new YouTube channel! Click here to watch.

Pre-Order Date Announced!

Earlier in the month, we announced the date and time of our upcoming pre-order! An e-mail was sent to all of our subscribers and we'll continue to provide reminders, but for all of you reading our newsletter:


The Attra Classic Sport will be available for pre-order on October 8th, 4PM GMT!

Attra In Review

We've had an opportunity to have our watches reviewed by prominent figures in the microbrand watch segment and we'll have more coming your way!

What's On The Wrist

Rich, the curator of What's On The Wrist, provided some excellent coverage of the Attra Classic Sport on Instagram and on YouTube! Click here to watch his full review.

The Watch Clicker

Will, the Watch Clicker, is a reviewer and watch photographer who took the time to review the Classic Sport as well!

You can view his written report here.

We also had an opportunity to interview Will! You can watch the full interview on our channel here.

Come See Us and Our Watches!

We'll be attending two shows this October to celebrate the pre-order launch of the Attra Classic Sport! If you're in the area, be sure to join us! We'd love to meet you, talk watches, and show you what the Classic Sport is all about!

October 12th and 13th: District Time, Washington DC

October 18th and 19th: MicroLux Chicago, Chicago, IL

    A Visit to Switzerland

    Remember I mentioned that we've been super busy? Well, that's why this newsletter comes a few days late; we've been in Switzerland, touring the Attra Watches facilities!

    This is an important measure for us as we are highly focused on delivering the highest quality and ensuring that assembly, quality control, etc. all meet our stringent standards. We will be returning again for when the first batch of Attra watches are being produced so you can see them come to life first hand!

    If you follow us on Instagram, you were able to get a glimpse of what we saw in Switzerland, but don't worry if you missed it; we'll be posting detailed content in the coming weeks.

    Project Status & Next Steps: 

    Our pre-order is still on track for October, so like we said in previous posts, our marketing campaign will continue through then. We'll be focusing heavily on photography, videos, interviews, reviews, and more.

    Of course, if you have a means of helping us to get the word out, please do share!

    Help Us Out!

    For those that are interested in helping us drive this to a success, we'll be sending out more surveys soon. However, if you'd like to chime in beforehand, we'd love to hear from you!

    Reach out to us via our e-mail in the footer below and tell us a little about yourself!

    1. What's your name?
    2. Where are you from?
    3. How did you find Attra?
    4. What do you like most about our watches?
    5. What other watches do you like? How about ones you own?
    And as always...
    The biggest, greatest help you can offer is helping us to get the word out. Please feel free to share/repost our facebook and instagram content with your friends, family, co-workers, etc.. And of course, remind folks that if they sign up to our newsletter, they can win a free watch! 


    Thank you!

    As always, we sincerely appreciate the support and feedback that he community continues to give us. We love what we do, and we love doing it for you!

    ~Lucas Bernstein